kenny sandon

fabworks · 2022–2024 · director (sales & ops)

designing the fabworks customer experience

Built sales from $0 to $1.1M ARR, landing Tesla, Haas, Formlabs, and Nio.

Fabworks is an online manufacturing platform: upload a CAD file, get an instant quote, get parts next day. I was the first hire and designed the entire customer experience in Figma. It's still in production today.

Each uploaded part becomes a live card: material, thickness, finish, and per-part pricing updating in real time. An engineer configures the parts, then forwards the quote to purchasing.

By the end I ran sales and operations.

  • Referral program for 75+ FIRST Robotics teams grew to 27% of company revenue
  • Merged a two-page shipping step into one; abandoned quotes dropped 18%
  • 5.0 Google rating across 115 reviews, with every support conversation routed to my phone
  • 98%+ of orders shipped on time, 68% early
  • Trained at TRUMPF to run the new 4kW laser myself
The same part card at quantity 50: 40% off, $2.65 each, $132.71 total
Per-part pricing updating live as quantity changes.